Branding & identity: City Farm

Background Vauxhall City Farm has been open since 1976 and is a small working city farm in the heart of London. They provide the local community with education services, youth activities, riding therapy and a peaceful escape from city life. Brief The brief for this project was to refresh and modernise the Vauxhall City Farm brand and improve its image, in order to raise its profile and therefore encourage more visitors to the farm. The new brand was to appeal especially to younger visitors. Solution The logo and identity provided a fresh, fun and younger feel to the farm’s image, and introduced some a more dynamic and friendly tone of voice to all their materials.