Branding & identity: Food brand

The brief for this project was to design a new or re-imagined consumer brand and/ or product to make healthy eating appealing to young people. This brief is not about making young people feel they have to eat low sugar or fat free foods that they don’t like, but rather about exploring approaches and designing solutions that practically help them make better eating choices or make better choices more appealing. The question that should be asked is ‘how can healthy eating be made cool?’